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Vivo has officially announced its ambitious plan to enter the mixed reality (MR) market with its first-ever MR headset set for launch in 2025. The company aims to go head-to-head with Apple’s Vision Pro, despite reports of underwhelming sales for the latter.
Has Vivo planned the first prototype of its new headset?
The initial prototype of Vivo’s MR headset is expected to be showcased in September or October 2025. Vivo has hinted at offering features that surpass those of Vision Pro, though by that time, Apple’s device would have been in the market for over a year and a half. This timeline raises the question of whether Vivo’s advancements will be compelling enough to sway consumers.
One of the most significant indicators of Vivo’s commitment is the size of its MR development team, which reportedly consists of 500 members. This substantial investment signals the company’s confidence in the technology, even in the face of a currently sluggish market. However, if Vivo can introduce an MR headset with comparable or superior functionality at a significantly lower price point, it might find success where others have struggled.
The upcoming MR headset is set to undergo extensive prototype testing across several Chinese cities throughout 2025. However, the actual commercial release date remains uncertain, as it depends heavily on the readiness of the content ecosystem necessary to support such devices. A Vivo executive has emphasized that the success of their MR headset will largely hinge on the availability and quality of MR applications and services.
For consumers, this could mean more competition in the mixed reality space, potentially leading to more affordable and feature-rich headsets. If Vivo delivers on its promise of a powerful yet budget-friendly device, it could shake up the market and provide users with an exciting new alternative.
What This Means for You
- Keep an eye out for MR headset price reductions as competition heats up.
- The success of Vivo’s MR headset will depend on its affordability and software ecosystem.
- If you’ve been hesitant to invest in an MR headset, 2025 could bring more options worth considering.
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